If your website feels outdated, disconnected from your brand, or just plain clunky—it might be time for a redesign. For many small business owners, your website is your digital storefront. It's where potential clients first interact with your brand, and it can either build trust or send them searching elsewhere.

Not sure if your site needs a refresh? Here are 5 clear signs it’s time for a website redesign—especially if you're a growing brand or a women-led business looking to show up online with confidence.

1. Your Website No Longer Matches Your Brand

Your business has grown, evolved, and maybe even completely rebranded. But your website still looks like it did when you first launched. If your colors, fonts, messaging, or overall vibe don’t match your current branding, it’s time to invest in a modern website that truly reflects your business today.

2. Your Website Isn’t Mobile-Friendly

With most users browsing from their phones, a mobile-responsive website is no longer optional—it’s essential. If your site isn’t optimized for mobile devices, you could be losing leads before they even get a chance to explore your services.

3. You Feel Embarrassed to Share It

If you’re cringing when someone asks for your website URL, or you catch yourself making excuses for how it looks or functions, that’s your gut telling you it needs work. Your website should be something you're proud to share—not something you're apologizing for.

4. It’s Slow, Broken, or Confusing

Slow load times, outdated plugins, broken links, and poor navigation can push potential clients away within seconds. A good website not only looks beautiful—it also works beautifully.

5. You’ve Outgrown the DIY Template You Started With

Maybe you started with a free template or a quick DIY site. That was perfect for the beginning—but now your business needs a website that’s strategic, user-friendly, and aligned with your goals.